How to Value Your Business Before Selling

Business valuation blends art and science. The most common approaches are earnings multiples (a multiple of annual profit/EBITDA), revenue multiples (common for high-growth or online businesses), and asset-based valuation (relevant for asset-heavy businesses). Adjust for owner dependence, customer concentration, recurring revenue and growth trajectory. Present a clear, evidence-backed asking price — overpricing scares buyers, underpricing leaves money on the table.